Branding 02 — Identity
Room of Elements
The project
2025
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For children’s yoga brand Room of Elements, I created a visual identity that reflects the brand’s vision of playfulness, mindfulness, and natural balance.
Client
Room of Elements
Deliverables
Brand book and assets
What I did
01
Branding
02
Copywriting
The Logo
The logo reimagines the dynamic structure of an “R” with soft, flowing curves, symbolising movement, breath, and growth.
The Colours
A vibrant cobalt blue serves as the primary brand color, complemented by a softer palette of clay, sand, and olive. Together, these colors create a world that feels both lively and grounding, a space where children can explore yoga, mindfulness, and personal growth with confidence.
Brand identity
Logotype, process
The pattern. On a phone
The elements. Earth, water, air, fire and the spirit
Posters. Big feelings, little yogis
The pattern. On screen
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