Social Content
Shortform content to attract a younger audience
Make Bagels & Beans more popular under a younger audience.
Instead of just focusing on the products, we show the people and vibe.
We shifted the strategy from product to people: more faces & more focus on the experience. With food as part of the story instead of the whole story.
We combined product imagery with pictures of people, creating trendy content that brings the brand to life for a Gen Z audience.
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We’re still working to find the right balance between staying true to the brand and creating content that feels native to TikTok
Posts where the brand is clearly visible perform less good
Posts with people perform better than posts that focus solely on the product
The content performs better on Instagram, where we already have an audience
More vibes: showing the products creatively
We do still share content of the products, edited in a more creative and interesting way.
Food. Made with love
Moments. Guests recognise
Drinks. With quirky ingredients
Before. Products only
Now. Personality!
The new direction is live and still growing! This page grows with it.