New films and TV shows for KPN TV & Entertainment are promoted through ads featuring Louis, the brand icon, in playful ways.
We work with limited green screen footage, which means every concept needs to make smart use of what is available. At the same time, the ads need to bring together the KPN brand and a wide range of content partners.
Louis, the KPN brand icon, becomes the link between KPN and the content. We place him in playful situations inspired by the shows we are promoting. A Formula 1 driver for Drive to Survive, Mufasa’s reflection in a TV screen for The Lion King prequel, or the intentionally misspelled “majestueuze” as a wink to Wicked. Small details make the ads recognizable and give fans something extra to discover.
The content feels like it belongs to the show, while KPN is still clearly present. It makes the brand part of the fun, instead of just another ad.
Overview video
Special Forces VIPS
Squid game
B&B Vol Liefde