Commercial 01 — Campaigns
Rijksmuseum
The project
2025
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The Onderkruipsels exhibition at the Rijksmuseum explored the weird and wonderful world of insects, as seen through the eyes of artists and scientists.
Client
KPN & Rijksmuseum
My role
Led the process, start to finish
What I did
01
3D animation
02
AR technology
03
Shooting
04
Video editing
The Idea
To connect with a younger audience, an interactive AR experience was launched on Snapchat: the Onderkruipsels Snap Lens.
The Journey
A video link ad led users directly to the augmented reality filter.
The Onderkruipsels Snap Lens
01 Behind the lens
The visuals and animations were edited in Blender, with AR functionality developed using Snap Lens Studio.
Impressions
2.5M
The campaign saw 2.5 million impressions.
Shares
152,874
The campaign saw 152,874 shares.
VIsitors
Increase
The Rijksmuseum saw an increase in young visitors after the campaign
Credits
The Team
Concept, 3D animation, AR, shooting & editing
Zoë Cailas Tan
cameoS
Aki Čobić, André Manuel & Zoë Cailas Tan
Agency
A Bigger Circle
Clients
KPN & Rijksmuseum
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