Commercial 01 — Campaigns
Emma Sleep
The project
2023
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For Emma Sleep’s Dreamscape campaign, the goal was to connect with the gaming community through immersive, dreamlike visuals.
Client
Emma Sleep
Campaign
Dreamscape
What I did
01
(3D) Design
02
AI Prompting
03
Copywriting
The Approach
Four of Emma’s bestselling products were placed in familiar gaming landscapes, such as Minecraft and No Man’s Sky, to speak directly to the gaming community.
The Making
Midjourney was used to create surreal game environments, with Emma’s products integrated through Blender and Photoshop. Read more about the campaign here.
The twist
Building on Emma’s slogan “Ontwaak op je best”, a new twist was introduced: “Ontwaak onverslaanbaar”.
Mattress
Deluxe boxspring
Metal bed
Pillow
Credits
The team
Concept, Design & Art Direction
Ella van Wees
Client
Emma Sleep
(3D) design, AI prompting
Zoë Cailas Tan
AGENCY
A Bigger Circle